LACOSTE zamenjal svoj ikonični logotip in na majce dal živali, ki so ogrožena vsta

Miha G

Bravo! Dober korak proti zavarovanju ogroženih živali


 

 

V okviru sodelovanja z mednarodno zvezo za ohranjanje narave je LACOSTE zamenjal ikonični aligator za omejeno zbirko polo majic s kritično ogroženimi živalmi.

 

Zbirka je bila ustanovljena kot del kampanje Save Our Species (SOS) in vključuje 1.755 polo majic - točno skupno število preživelih živali iz desetih izbranih vrst. Med njimi je kalifornijska pliskavka, od katerih jih je le 30 po vsem svetu.


 

Vsaka majica stane 150€, katere znesek je nato v celoti vključen v akcijo SOS. Vendar pa je v Evropi zbirka že razprodana.

 

Eni izmed 1.755 logotipov živali na polo majica so naslednje in sicer Kalifornijska rjava pliskavka (30), Javanski nosorog (67), Kakapo (157) in še vrsta ostalih

 

 vir: youtube.com

 

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